Evaluating your Associations

by Jim Rohn

If you were to evaluate the major influences in your life that have shaped the kind of person you are,

this has to be high on the list: the people and thoughts you choose to allow into your life. Mr. Shoaff

gave me a very important warning in those early days that I would like to share with you. He said,

"Never underestimate the power of influence." Indeed, the influence of those around us is so

powerful! Many times we don't even realize we're being strongly affected because influences

generally develop over an extended period of time.

Peer pressure is an especially powerful force because it is so subtle. If you're around people who

spend all they make, chances are excellent that you'll spend all you make. If you are around people

who go to more ball games than concerts, chances are excellent that you'll do the same thing. If you

are around people who don't read, chances are excellent that you won't read. People can keep

nudging us off course a little at a time until finally, we find ourselves asking, "How did I get here?"

Those subtle influences need to be studied carefully if we really want our lives to turn out the way

we've planned.

With regard to this important point, let me give you three key questions to ask yourself.

They may help you to make better analysis of your current associations.

The second question is:

"What are these associations doing to me?" That's a major question to ask. What have they got

me doing? What have they got me listening to? What have they got me reading? Where have

they got me going? What do they have me thinking? How have they got me talking? How have

they got me feeling? What have they got me saying? You've got to make a serious study of how

others are influencing you, both negatively and positively.

Here's a final question:

"Is that okay?" Maybe everyone you associate with has been a positive, energizing influence.

Then again, maybe there are some bad apples in the bunch. All I'm suggesting here is that you

take a close and objective look. Everything is worth a second look, especially the power of

influence. Both will take you somewhere, but only one will take you in the direction you need to

go.

It's easy to just dismiss the things that influence our lives. One man says, "I live here, but I don't

think it matters. I'm around these people, but I don't think it hurts." I would take another look at

that. Remember, everything matters! Sure, some things matter more than others, but everything

amounts to something. You've got to keep checking to find out whether your associations are

tipping the scales toward the positive or toward the negative. Ignorance is never the best policy.

Finding out is the best policy.

Perhaps you've heard the story of the little bird. He had his wing over his eye and he was crying. The

owl said to the bird, "You are crying." "Yes," said the little bird, and he pulled his wing away from his

eye. "Oh, I see," said the owl. "You're crying because the big bird pecked out your eye." And the little

bird said, "No, I'm not crying because the big bird pecked out my eye. I'm crying because I let him."

It's easy to let influence shape our lives, to let associations determine our direction, to let pressures

overwhelm us, and to let tides take us. The big question is, are we letting ourselves become what we

wish to become?

"How did I get here?"

We then asked three key questions:

1) "Who am I around?"

You've got to evaluate everybody who is able to influence you in any way.

2) "What are these associations doing to me?"

That's a major question to ask. What have they got me doing, listening to, reading, thinking

and feeling? You've got to make a serious study of how others are influencing you, both

negatively and positively.

3) "Is that okay?"

Maybe everyone you associate with has been a positive, energizing influence. Then again,

maybe there are some bad apples in the bunch. All I'm suggesting here is that you take a

close and objective look. Everything is worth a second look, especially the power of

influence. Both will take you somewhere, but only one will take you in the direction you

need to go.

This week we wanted to discuss three ways to handle associations or relationships that are holding

you back.

1) Disassociate.

This is not an easy decision, nor something you should take lightly, but in some cases it

may be essential (please don't email me asking to advise you about this, only you can

decide). You may just have to make the hard choice not to let certain negative influences

affect you anymore. It could be a choice that preserves the quality of your life.

2) Limited association.

Spend major time with major influence and minor time with minor influences. It is easy to

do just the opposite, but don't fall into that trap. Take a look at your priorities and your

values. We have so little time at our disposal. Wouldn't it make sense to invest it wisely?

3) Expanding your associations.

This is the one I suggest you focus on the most. Find other successful people that you can

spend more time with. Invite them to lunch (pick up the tab) and ask them how they have

achieved so much or what makes them successful. Now, this is not just about financial

success, it can be someone that you want to learn from about having a better marriage,

being a better parent, having better health or a stronger spiritual life.

It is called association on purpose - getting around the right people by expanding your circle of

influence. And when you do that, you will naturally limit the relationships that are holding you back.

“Give it a try and see for yourself.”