The 5 things you must stress to people for them to accept your value to them

1. Ability

They must have confidence or at least trust in that you will deliver what you promise to them.

2. Value

You will sometimes oversell yourself, but the most consistent substance must always be the value of what you deliver.

3. Reliability

Even when things are going south, you stand out as a reliable person to be trusted with.

4. Cost

How much will it cost them?

5. Risk

How much risk will it be for them to entrust you?