Tuesday, October 01, 2019

How to spread your idea

Whether you’re a businessman, politician, musician, or artist – your success depends on your ability to get your ideas to spread to large amounts of people.

But how do you get them to pay attention to your ideas?

And how do you get people to share your message, and actually care about it?
  
The more your idea fits this recipe, the more likely it is to be successful.

1. Social Currency

We share things to look good.

We often share information because it shows we are “in the know”

When your idea is backed by social currency,  it means there is value to sharing it with others.

It signals that we are knowledgeable, sexy, funny, or “cool”.

The idea is quite simple:

If sharing your idea or product makes people feel better about themselves (if it adds a “social benefit”) – people are gong to be more likely to share it.

Not because they love you, but because they love themselves.

2. Triggers

We share things when we are triggered to do so by something in the environment.

The more we are reminded of something, the more likely we are to share it.

This is why marketers know that it usually takes at least 7 communications to get someone to buy your stuff.

And here are some crazy examples of how triggers work:

In 1997, the candy company Mars experiences a spike in sales, even though they haven’t changed anything about their marketing.

The reason? NASA had just started a mission to Mars, and it was being reported all over the news.

The simple triggers of “Mars” influenced more people to buy the candy bar.

Another example is The Kit Kat Bar.

In 2007 they launched a Marketing Campaign to link Kit Kats and Coffee, describing the pair as “a break’s best friend”.

The campaign was very successful – sales increased, and the $300 million dollar brand grew into a $500 million brand.

This was another great trigger, because coffee is a common drink to have during mornings and work breaks. Creating this association, influenced more people to have them together.

3. Emotion

When it comes to making decisions, we are often more motivated by our emotions, than our thoughts.

Marketers and salesman understand the power behind this concept and use emotions to get people to take action.

We purchase things based on our emotions, and use logic to rationalize the purchase.

The discovery was that it didn’t matter whether the emotions were positive or negative, but rather if they were high arousal or low arousal.

High Arousal emotions are what get people to take the most action – on the positive side, it’s things like awe, inspiration, excitement, and humor. On the negative side, emotions like anger, fear, and anxiety.

Low Arousal emotions have the opposite effect. Relaxation and contentment may be positive, but they don’t drive us to take action. Same with sadness and misery – they were found to not be that motivating.

When it comes to getting people to share your stuff, the higher arousal, the better.

4. Stories

Facts are necessary and can be persuasive, but if you can use those facts to form a coherent narrative, people are going to remember that information and spread it for you.

Stories are remarkable for making ideas popular. They are easy to remember, they tug at our emotions, and they are hidden with a lot of information that can influence our decisions.

If you tell someone 100 facts to support your idea, you may convince one person.

But if you tell them just one captivating story, you will leave a stronger impact, and they will be more likely to share your idea.

Monday, August 26, 2019

Advice I was given by other people as an adult

 Advice I was given by other people as an adult:
  1. What you see in the mirror is not you. It is a reflection of something more powerful than what you see in the mirror. Find that thing and you’ve ‘cracked the code’ of life.
  2. I am a product of many teachers. I carry them wherever I go. I hear their voices whenever I try to do something wrong. My inner voice tells me to follow my instinct, which sometimes lands me into trouble, but in the end, I’m glad I’ve learned something new.
  3. Don’t listen to something you’ve already heard three times. You’ll not only waste your valuable time but also valuable space in your brain.
  4. Don’t carry an encyclopedia of facts in your brain. Neither store junk in your brain. Use your brain to think instead of a warehouse for facts.
  5. Don’t follow a large crowd. Large crowds always follow a blind person.
  6. When you meet a large crowd going a certain direction always go in the opposite direction.
  7. The reason 99% of people will never become rich is not because they don’t try hard. It is simply because they keep repeating the same mistakes that everybody else is making.
  8. The most difficult project on earth is not becoming rich. The most difficult project on earth is to change your mindset.
  9. If you learn this one thing you’ll never go broke. Learn to convert yourself into value.
  10. Happiness is the only thing you must work extra hard to have because it precedes success.
  11. Good friends are assets but having a bunch of friends who are more knowledgeable than you is security.
  12. Respect for other people ensures that you’ll never run out of people who treat you with respect and hold you in high esteem.
  13. Minimize mistakes by reading biographies of other people who made a lot of mistakes.
  14. Don’t fear failure. Instead, fear that thing that is preventing you from trying because, possibly, it’s also preventing you from your potential success.
  15. When greater difficulties arise, try to remember all the smaller battles you’ve fought and won and the smaller giants you’ve killed. Small achievements always tend to be overlooked more easily whenever greater difficulties come to intimidate us, but it’s the smaller victories that give us the assurance to kill bigger giants.
  16. Fault-finding kills morale and monotony breeds boredom. Why not give people recognition when they’re entitled and bring change when it’s the only option?
  17. Before you start pointing a finger, notice that three fingers are already pointing at you while the thumb is pointing upwards. Adjust your mind so that you start with yourself first before blaming others.
  18. The ear is the wisest organ of the body because it never talks back. This is proof that you will also become very wise if you use your ears to listen and shut your mouth.
  19. Complaining about anything only makes the situation worse because it only proves that you’re waiting for other people to solve the problem while you sit idle.
  20. Putting the best foot forward means that you should always think before you make a move. Those who move without thinking, fall into many traps and will incur heavy losses.
  21. Overcome your emotions however painful they are. Learn to think with your mind instead of your feet. Think on your feet if the situation is bad, by pacing up and down to help your mind to think. A small adjustment to your brain and your thinking pattern can save your life.
  22. Love is the ultimate emotion that controls the mind and soul. However, if you don’t love yourself first, how will you love your neighbor, for your neighbor is a reflection you?
  23. If you neglect your love life, you will certainly neglect yourself for it is only when love is poured outwardly that it makes sense.
  24. Ultimately, we all found ourselves belonging somewhere, which we can’t change; a geographical place, a society, a community, a family. Don’t rely too much on what other people created for you have no idea how they did it. Instead, you’ll probably be much happier if you created your own, which will reflect who you are.
  25. There’s no blindness greater than a lack of vision. Find the meaning of life by finding something to do and getting busy. An idle mind blurs your vision and paralyzes your bones.

Monday, August 05, 2019

How much time do you have left?

If you don't develop the courage to do that which has given to you to do, or if you just go around trying to convince other people or get their approval, what will happen is you will lose your nerve, and other people will convince you that what you are doing doesn't have any value and you'll give up on your dream.
 How much time do you have left? 
When you start thinking about that you will realize that you don't know. 
Most of us don't use the stuff that we have brought into the universe, so stop wasting valuable time in the wake of others opinions. 
If you want something, you have got to be relentless. 
You've got to learn how to become resourceful. 
You've got to learn how to become creative. 
The power to hold on in spite of everything. 
In spite of every excuse your mind can conceive of. 
The power to endure, this is the winners quality. 
The ability to face defeat and failure again and again without giving up. 
There's greatness in you! 
And you've got to learn how to tune out the critics outside, and more importantly the critic inside! 
Most people give up on themselves easily. 
Did you know the human spirit is powerful? 
It's hard to kill the human spirit! 
You are unstoppable! 
Live your life with passion, and with some drive!

Friday, August 02, 2019

how successful people think

When you work smart, you work on the things that matter.

You work on the things that move you towards your goals.

And you can’t work smart, without dedicating time to think.

Warren Buffett is the CEO of the fourth largest company in the United States, and has arguably one of the world’s most successful business records.

By his own estimate, he has spent over 80% of his career reading, and thinking.

Warren Buffett keeps his schedule wide open.

This is absolutely counter-intuitive to what we think a successful CEO does, and especially with all the “rah rah” work harder gospel being spread around today.

Naturally, we are going to assume that Warren Buffet is an anomaly – and we’d be absolutely correct to think that.

But in the pat few years, this approach to strategy and uninterrupted thinking has gained popularity.

For example, Tim Armstrong, the CEO of AOL, makes his executives spend four hours per week, just thinking.

Jeff Weiner, CEO of LinkedIn, schedules 2 hours of uninterrupted thinking time each day.

And even Bill Gates is known to take a week off twice a year, just to reflect deeply without interruption.

And I do the same – every morning, before I turn on my phone or computer, I spent 30 minutes just drinking my cup of coffee, and thinking uninterruptedly.

From there, I meditate for 10 minutes, and then journal my thoughts.

It’s a great way to get clarity in your life – for me, it serves as a sort of ‘inventory check’ of where I’m at now, and where I’m going.

Now, aside from carving out some time to “think”, you should have some intentions going into your thinking time…

Here are a few powerful questions to ask yourself and think about:

  1. Am I doing the right things with the right people?
  2. What’s most important to me?
  3. What am I good at?
  4. What am I bad at?
  5. How can I spend more time doing what I’m good at?
  6. How can I spend less time doing what I’m bad at?

Alternatively, you can write down a goal, and to think about how you will strategically move toward it.

And use your constant thinking time to monitor yourself, and adjust your strategy as you move forward.

Daily thinking serves as a sort of ‘accountability check’ and reminder --- are you moving towards what’s important to you?

Monday, June 10, 2019

Always Stay a Student

LIFE IS ABOUT ALWAYS LEARNING.


Every man I meet is my master in some point, and in that I learn of him. —Ralph Waldo Emerson

The legend of Genghis Khan has echoed through history: A barbarian conqueror, fueled by bloodlust, terrorizing the civilized world. We have him and his Mongol horde traveling across Asia and Europe, insatiable, stopping at nothing to plunder, rape, and kill not just the people who stood in their way, but the cultures they had built. Then, not unlike his nomadic band of warriors, this terrible cloud simply disappeared from history, because the Mongols built nothing that could last.

Like all reactionary, emotional assessments, this could not be more wrong. For not only was Genghis Khan one of the greatest military minds who ever lived, he was a perpetual student, whose stunning victories were often the result of his ability to absorb the best technologies, practices, and innovations of each new culture his empire touched.

In fact, if there is one theme in his reign and in the several centuries of dynastic rule that followed, it’s this: appropriation.

Under Genghis Khan’s direction, the Mongols were as ruthless about stealing and absorbing the best of each culture they encountered as they were about conquest itself. Though there were essentially no technological inventions, no beautiful buildings or even great Mongol art, with each battle and enemy, their culture learned and absorbed something new. Genghis Khan was not born a genius. Instead, as one biographer put it, his was “a persistent cycle of pragmatic learning, experimental adaptation, and constant revision driven by his uniquely disciplined and focused will.”

He was the greatest conqueror the world ever knew because he was more open to learning than any other conqueror has ever been.

Khan’s first powerful victories came from the reorganization of his military units, splitting his soldiers into groups of ten. This he stole from neighboring Turkic tribes, and unknowingly converted the Mongols to the decimal system. Soon enough, their expanding empire brought them into contact with another “technology” they’d never experienced before: walled cities. In the Tangut raids, Khan first learned the ins and outs of war against fortified cities and the strategies critical to laying siege, and quickly became an expert. Later, with help from Chinese engineers, he taught his soldiers how to build siege machines that could knock down city walls. In his campaigns against the Jurched, Khan learned the importance of winning hearts and minds. By working with the scholars and royal family of the lands he conquered, Khan was able to hold on to and manage these territories in ways that most empires could not. Afterward, in every country or city he held, Khan would call for the smartest astrologers, scribes, doctors, thinkers, and advisers—anyone who could aid his troops and their efforts. His troops traveled with interrogators and translators for precisely this purpose.

It was a habit that would survive his death. While the Mongols themselves seemed dedicated almost solely to the art of war, they put to good use every craftsman, merchant, scholar, entertainer, cook, and skilled worker they came in contact with. The Mongol Empire was remarkable for its religious freedoms, and most of all, for its love of ideas and convergence of cultures. It brought lemons to China for the first time, and Chinese noodles to the West. It spread Persian carpets, German mining technology, French metalworking, and Islam. The cannon, which revolutionized warfare, was said to be the resulting fusion of Chinese gunpowder, Muslim flamethrowers, and European metalwork. It was Mongol openness to learning and new ideas that brought them together.

As we first succeed, we will find ourselves in new situations, facing new problems. The freshly promoted soldier must learn the art of politics. The salesman, how to manage. The founder, how to delegate. The writer, how to edit others. The comedian, how to act. The chef turned restaurateur, how to run the other side of the house.

This is not a harmless conceit. The physicist John Wheeler, who helped develop the hydrogen bomb, once observed that “as our island of knowledge grows, so does the shore of our ignorance.” In other words, each victory and advancement that made Khan smarter also bumped him against new situations he’d never encountered before. It takes a special kind of humility to grasp that you know less, even as you know and grasp more and more. It’s remembering Socrates’ wisdom lay in the fact that he knew that he knew next to nothing.

With accomplishment comes a growing pressure to pretend that we know more than we do. To pretend we already know everything. Scientia infla (knowledge puffs up). That’s the worry and the risk—thinking that we’re set and secure, when in reality understanding and mastery is a fluid, continual process.

The nine-time Grammy– and Pulitzer Prize–winning jazz musician Wynton Marsalis once advised a promising young musician on the mind-set required in the lifelong study of music: “Humility engenders learning because it beats back the arrogance that puts blinders on. It leaves you open for truths to reveal themselves. You don’t stand in your own way. . . . Do you know how you can tell when someone is truly humble? I believe there’s one simple test: because they consistently observe and listen, the humble improve. They don’t assume, ‘I know the way.’”

No matter what you’ve done up to this point, you better still be a student. If you’re not still learning, you’re already dying.

It is not enough only to be a student at the beginning. It is a position that one has to assume for life. Learn from everyone and everything. From the people you beat, and the people who beat you, from the people you dislike, even from your supposed enemies. At every step and every juncture in life, there is the opportunity to learn—and even if the lesson is purely remedial, we must not let ego block us from hearing it again.

Too often, convinced of our own intelligence, we stay in a comfort zone that ensures that we never feel stupid (and are never challenged to learn or reconsider what we know). It obscures from view various weaknesses in our understanding, until eventually it’s too late to change course. This is where the silent toll is taken.

Each of us faces a threat as we pursue our craft. Like sirens on the rocks, ego sings a soothing, validating song— which can lead to a wreck. The second we let the ego tell us we have graduated, learning grinds to a halt. That’s why Frank Shamrock said, “Always stay a student.” As in, it never ends.

The solution is as straightforward as it is initially uncomfortable: Pick up a book on a topic you know next to nothing about. Put yourself in rooms where you’re the least knowledgeable person. That uncomfortable feeling, that defensiveness that you feel when your most deeply held assumptions are challenged—what about subjecting yourself to it deliberately? Change your mind. Change your surroundings.

An amateur is defensive. The professional finds learning (and even, occasionally, being shown up) to be enjoyable; they like being challenged and humbled, and engage in education as an ongoing and endless process.

Most military cultures—and people in general—seek to impose values and control over what they encounter. What made the Mongols different was their ability to weigh each situation objectively, and if need be, swap out previous practices for new ones. All great businesses start this way, but then something happens. Take the theory of disruption, which posits that at some point in time, every industry will be disrupted by some trend or innovation that, despite all the resources in the world, the incumbent interests will be incapable of responding to. Why is this? Why can’t businesses change and adapt?

A large part of it is because they lost the ability to learn. They stopped being students. The second this happens to you, your knowledge becomes fragile.

The great manager and business thinker Peter Drucker says that it’s not enough simply to want to learn. As people progress, they must also understand how they learn and then set up processes to facilitate this continual education. Otherwise, we are dooming ourselves to a sort of self-imposed ignorance.

--Excerpted From Ego Is the Enemy

Thursday, May 30, 2019

John Wick 3


I came away from the movie with a few lessons you probably wouldn’t have guessed…
If you listen to the news you might think I’d come away from such a gory violent film with the desire to slaughter a small Japanese village.
And there's something to that because according to one study — violent movies make aggressive people more aggressive.
But for me I came away with a desire to…
1. Be More Professional
Bloodied and beaten, John Wick collapsed under the hot desert sun.
As he was about to close his eyes for a final time, he was rescued by a man on camelback. He was then taken to a canopy where there was a hot bath and a new black suit awaiting him.
In other words — even in our darkest, hottest moments its important to dress well.
All the main characters in the film look so glossy and are so deliberate in their movements. Their style and behavior reminds me of the quote,
“How you do the little things is how you do everything.”
2. Join an Organized Crime Ring
Okay, maybe not, but there’s something to be said to belonging to a larger group of people who share similar interests, talents, values, goals, and rules.
You never know when you might need someone to stitch up your bullet wounds.
3. Live by Rules
Part of what makes the movie so interesting is the paradox of how a lawless underground society is so strongly governed by laws.
I am a firm believer in setting personal rules, but they can be difficult to adhere to when there aren’t any clear consequences for breaking them.
John Wick 3 is all about consequences.
“Consequences.” — John Wick
It’d be a lot easier to not skip “gym day” if you knew that in doing so an army of trained assassins would come to kill you.
“He knew the rules. He broke them.” — Winston
As the movie argues — rules are helpful because they are the only thing that separate us from animals.
“Rules… without them we live with the animals.” — Winston
4. Become Great at Something
Whoever comes, whoever it is… I’ll kill them. I’ll kill them all.” — John Wick
I don’t have any interest in becoming great at Kung-Fu but watching someone be great at something inspires me to want to be better at the areas I care about.
Mob Boss: It’s not what you did, Son, that angers me. It’s who you did it to.
Son: Who?! That fucking nobody!?
Mob Boss: “That “fucking nobody” is John Wick. He was an associate of ourselves. We call him Baba Yaga.
Son: The boogeyman?
Mob Boss: John wasn’t exactly the boogey man. He was the man you sent to kill the boogeyman.
Son: Oh
5. In-Case-of-Emergency
When we’re young we don’t have as much of a safety net for when things go wrong, but as we get older we start building up our cache of guns (metaphorically speaking, of course ;).
It’s smart to build up a cache of tools: duct tape, locks, pepper spray, financial diversification, backup credit cards, etc.
Better to have multiple-lines of defense for when the inevitable storm comes.
Do these things and you just might be called, Baba Yaga.