- Don’t wait for inspiration as there is no such thing as “the muse”. Turn up every day and do the work.
- Be remarkable. This doesn’t mean eccentric or odd but is based on building meaningful relationships with clients.
- Thrash out a project at the beginning so that you have buy-in early and the CEO is not asked to approve something when a project is about to launch.
- Guard against the error of inaction and worry less about work being perfect. Ship it into the world when it is “good enough”.
- Focus on “real skills” before technical ones: empathy, connection, humanity, trust, integrity and emotional intelligence.
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