Monday, January 13, 2014

Why my customers will never get discounts from me

Discounting is only appropriate for in the following two scenarios:
  •   strategic retail promotions (e.g. introducing new products)
  •  to fix buying mistakes (bought too much or wrong products) and it is not moving
Q: How do you know when a product is not moving?
A: When the stockturn (or sell-through rate) is below the benchmark for that category – and only then. 

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